In general, anyone can interact with anyone else on a different instance, as long as the admin allows it. (Source: 1News)īeing open source, anyone can start a Mastodon instance - and anyone who joins up has to abide by the administrator's rules. Mastodon - an open source Twitter alternative. When you join Mastodon you have to pick an instance where your account lives - many Kiwi Twitter users have jumped on mastodon.nz for example, while others have gone for mastodon.social. Much like a real-world federation has member states, Mastodon is broken up into separate parts called 'instances'. Rather than being a single site like Twitter, Mastodon is a 'federated' social network. On the surface it looks and functions pretty much the same as Twitter, with 'toots' instead of tweets and 'favourites' replacing 'likes'.īut once you dig into how it functions, it becomes clear it's a 'copy', not a 'clone'. It does not store any personal data.The most obvious alternative to Twitter is Mastodon. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics".
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Notice: JavaScript is required for this content.No Fields Found. Interested in learning more about how we can support your brand or agency? Click here to see some sample reports and please contact us below. For those familiar with traditional cluster models such as PRIZM, Personicx, Mosaic, and Tapestry, we believe this layer of social behaviors and personality traits, which only StatSocial can offer, provides the richest possible insights into what motivates different types of people to action. StatSocial Digital Tribes – Our data scientists modeled the entire US population into 100 unique clusters, or “Digital Tribes.” Using billions of inputs from over 120M US consumers, we segmented naturally occurring groups across distinct demographics, personality traits and passions.
By working together to analyze billions of social media and blog posts, StatSocial and IBM Watson help marketers understand the specific motivations of their best consumers and prospects so they can plan content andreach the most receptive consumers.Ĥ. IBM Watson Personality Insights – StatSocial has partnered with IBM Watson to bring the power of Personality Insights™ cognitive computing to the marketing landscape. Influencer audiences allow you to market directly to prospects that overlap with any industry, trend, and or brand – with results that far exceed typical interest-based behavioral targetingģ. Influencer Audiences – StatSocial builds audiences and insights by identifying what content resonates with an influencer’s network. StatSocial identifies people who are organically seeking out and engaging with your brand, topics, or your competition across different media.Ģ. Earned Engagement – With the rise of earned media comes the need to measure and target the customers and prospects that are engaging with influencers, blogs and earned media content. StatSocial’s technology is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media properties, influencers, and IBM Watson Personality Insights).įor Twitter followers, personas, or even first party data, StatSocial’s alternative to Twitter Audience Insights can uncover key insights around the four following types of data:ġ. StatSocial’s data and insights enable marketers, planners, and media sellers to identify and reach the best consumer prospects and measure marketing campaign effectiveness by leveraging uniquely social audience insights.
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